fbpx

Cause Marketing

Cause Marketing

Only benefits

By associating your webshop with a good cause your customers are more inclined to choose your webshop and return. This is also called ‘Cause Marketing’

 

More revenue and fight climate change?

MORE REVENUE
Cause marketing generates 7x more revenue than price discounts for toy manufacturer.
Marketing Experiments 2016
CLIMATE CHANGE IS HOT
Climate change is the most well-known CSR subject for consumers – 59% can even define it and give an example
2015 Cone Communications Study
POSITIVE PUBLIC RELATIONS
The non-profits and companies use each other: the good cause is getting attention and money, the company can contribute and improves its image.
Groene Amsterdammer (Dutch only)
MORE MARKETING OPPORTUNITIES
Cause Marketing improves “Brand Story” and helps with customer loyalty.
 
Forbes 2017

The Numbers

Stand to reason.

Consumers

When choosing between two brands of equal quality and price, 90% of customers pick are likely to pick a “cause branded” product

2015 Ebiquity Global Study

Respondents

3 out of 4 respondents agree that companies can take actions to both increase profits and help improve economic/social conditions for society

2017 Edelman Trust Barometer

Consumers

92% of consumers declared having a positive image of a company when a company tackles a social or environmental problem

2017 Cone Communications Study

Consumers

66% of consumers want brands to take a socio-political stance

Spout Social’s ‘Championing Change in the Age of Social Media’ 2018

We’ve got a marketingkit for your Cause Marketing! Send an e-mail to jos@co2ok.eco to receive it

More revenue and help fight climate change?